Engagement Rate Versus Likes – Which Is More Effective?
For your business, if you are not experienced with Facebook, if you don’t know the ins and outs of the social media tool, you may feel that getting people to “like” your business’s Facebook page is...
View ArticleIncreasing Your Exposure with LinkedIn Publisher
By now, you probably figured out how powerful and effective LinkedIn is for business and how much it can help you to bring your business to the next level. However, you may not be aware that you can...
View ArticleAnswering Important Questions About Your Social Brand
When it comes to working your business and gaining more and more success through social media for your business, it is reasonable that you expect some return on investment (ROI) because of all of the...
View ArticleBetter Branding with Hashtags
You may hear (or read about) people buzzing about hashtags and how much they use them to brand their products and/or services. Hashtags are a communications tool that can be used with several of the...
View ArticleSetting Yourself Up for Social Media Marketing Success
Social media marketing is an excellent way to reach and engage with your customers, clients and patients. It can be low cost (but do not delude yourself or believe anyone who represents that it is free...
View ArticleThe Facets of a Social Network
Your online social communities and the way that you conduct social networking are critical to your continued (and increasing) success as a business owner. Social networks are still increasing in...
View ArticleUsing Content to Turn Prospects into Clients
When it comes to marketing your brand, everyone knows that it is ultimately about selling as much of your business’ products and/or services as you possibly can. In other words, it is all about making...
View ArticleBringing Your Marketing Efforts to the Next Level with LinkedIn
You are probably working your marketing strategy pretty effectively, including through LinkedIn and the other social media channels. No doubt, your marketing efforts include all sorts of online...
View ArticleWho You Follow + Who Follows You = Your Networking Experience
Imagine that someone told you about a great new networking group that you just had to try! “Everyone goes and there is a ton of activity!” they promise. Always on the lookout for good networking...
View ArticleLinkedIn’s Personal Touch Increases ROI
It is pretty common knowledge that LinkedIn (as well as the other social media channels) has many capabilities and once you get to know how to leverage all (or most) of its tools, it will help you to...
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