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Social Media Marketing Strategy and ROI
In order to achieve anything in business, you need to have a plan, or strategy, and follow that plan through to the end. No matter what you are trying to accomplish, you need to have a plan to guide...
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Improving Your Twitter Strategy
Although Twitter imposes limits on the length of your tweets, it is still a reputable and effective social media channel that you should use to enhance your business interactions. Twitter is important...
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Don’t Fear Pandas and Penguins, Just Create Engaging Content
Google will forever be changing its algorithm and its guidelines for webmasters trying to rank high in the search engines. Along with this constant, you can always bet on one thing that will help your...
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Better Social Media Marketing
Before embarking on any social media marketing campaigns, it is essential to set your goals and define your prospects or target audience. Without a clear understanding of what you want to achieve and...
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Honing Your Social Media Calls-to-Action
When you post an article and you have a call-to-action at the bottom of the post (or somewhere else in the post), it is important to measure if your readers are reading that call-to-action and...
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Asking the Right Questions for Audience Engagement
Social engagement entails several things, such as making suggestions or help, listening and asking the right questions. If you successfully engage your audience, your indication will be “likes,” people...
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The Faces of Social Media
The more you use social media for your business, the more it may seem that it has many different faces. Sometimes it seems as though it it is a public relations tool and sometimes it seems as though it...
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Choosing Effective Twitter Calls-to-Action
Sometimes, it is difficult to come up with effective tweets. It is difficult enough to limit your tweets to the 140 character maximum, which is one of Twitter’s most difficult rules for writers. Your...
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Strategy Must Drive Your Social Media Marketing
When it comes to your business, you must have a strategy for your social media marketing efforts. If you don’t have a strategy in place, you will not to really make good progress. At least not the...
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Engaging Your Clients Through Social Media
At this point in time, there are several different aspects to social media beyond the obvious ones. In other words, social media is not just about using Facebook and Twitter. There is so much more that...
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Using SlideShare to Grow Your Business
SlideShare is on the lips of many people nowadays. It is an online community where people can share their slide content with many communities online. Other people can also leave comments and share and...
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Identifying Popping Keywords for Twitter
There are definitely two schools of thought when it comes to the impact the Twitter has on a person’s business success. One thing that is definite is that the effectiveness of the keywords are critical...
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Using Content Curation to Improve Your Brand
Some people are in favor of content curation and some are not. There are many different opinions and there are those people who feel that content curation allows the business owner to share current...
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Establishing Google Authorship
When it comes to Google authorship, it is critical that you go through the process and set up the authorship for as many authors as you have on your website. Ironically, it may not be as simple as you...
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Making Valuable LinkedIn Connections
It is pretty common knowledge that LinkedIn is an extremely effective social media channel for professional connections and interactions. The question is not about LinkedIn itself. The question is...
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The Importance of Google+ for Marketers
To many people nowadays, Google+ is still somewhat of an enigma. Sometimes, it is difficult to get attached to a given social media channel and to really understand how to leverage it to its fullest...
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Keeping Client Relationships on Top
As you are working on your online social media/Email strategy, the next step will be to look at the relationships that you have developed and cultivate them to the next level. As you are paying close...
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Making Greater Social Media Efforts
You have some sense that you need to get involved with social media for your business. You may even have a decent understanding of why you need to get involved. However, you may not be giving it your...
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Who Should I Follow on Twitter?
When it comes to interacting on Twitter, it is critical that you understand who you should follow and focus on who your followers are. The are both essential to your professional success and making the...
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Videos’ Contribution to Content Marketing
You may be on the fence when it comes to deciding whether you use videos in your content marketing strategy. It will require some effort for you to include videos in your strategy but you will see that...
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